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Tuesday, February 5, 2013

''God Made A Farmer'' Super Bowl ad resonates with South Dakotans

The Dodge Ram ad was the third-most popular in USA TODAY's Super Bowl Ad Meter contest. GAN SUPER FARMERS AD 020413. Ram trucks featured this image in its 2013 Super Bowl ad "Farmer." The audio track was broadcaster Paul Harvey's "So God more
USA TODAY ( 2/4/2013 7:56:41 PM -08:00 )

Why 'So God Made a Farmer' ad didn't make my best Super Bowl ads list
Why Reader Judith Bloch sent a note Monday asking why, in my top five Super Bowl ads, I didn't include the best of them all, the "So God Made a Farmer" spot narrated by the late Paul Harvey and sponsored by Chrysler for Dodge Ram trucks. She's right. It was a more
New York Daily News ( 2/4/2013 4:09:37 PM -08:00 )

That Paul Harvey farmer commercial -- here's the rest of the story
Craggy grizzled faces shot in black and white. Paul Harvey extolling the old-fashioned virtues of hard work and self-reliance that so exemplifies the way we see ourselves. What's not to like about the Dodge farmers commercial that aired during the Super Bowl more
Los Angeles Times ( 2/4/2013 3:56:26 PM -08:00 )

Chrysler Cites Homage, Denies Plagiarism, In 'Farmer' Spot
Chrysler Cites Homage, Denies Plagiarism, In It's Day One of the aftermath of Super Bowl, and once again Chrysler's Game Day ad is dominating the national conversation. But also like last year, there's a bit of chippiness going on in the wake of Chrysler's triumph, as Sheila Shayon reported today on more
Forbes ( 2/4/2013 3:29:58 PM -08:00 )

Revealed: How the powerful 'God Made a Farmer' Dodge Ram advertisement
Revealed: How the powerful The commercial that stood out to most viewers didn't have models, babies, or rapid-fire jump cuts, but it did give viewers a significant dose of déjà vu. That's because Dodge's 'Farmer' ad, set to a powerful Paul Harvey essay from 1978, is essentially ripped more
Daily Mail ( 2/4/2013 3:13:52 PM -08:00 )

'Farmer' Ad Gives Ram Trucks Big Boost, Study Says (Video)
Chrysler's “Farmer” ad that ran during Super Bowl XLVII drove many people to seek more information about the company's Ram brand trucks immediately after the long spot aired. Apparently they were moved at least a in part by the proud, heartland feel of the more
Wall Street Journal (blog) ( 2/4/2013 3:01:29 PM -08:00 )

Super Bowl ads review: touchdowns, fumbles ... and Scientologists
Super Bowl ads review: touchdowns, fumbles ... and ScientologistsFor all the hype surrounding the previews of Super Bowl commercials, all that really matters is how they play when the game is on. Or when the power goes off. So, upon further review, here's how some of 2013's most talked-about ads played on the biggest more
The Guardian (blog) ( 2/4/2013 12:44:38 PM -08:00 )

Dodge Ram's Super Bowl Spot Features Paul Harvey's Tribute to Farmers
Dodge RamIt wasn't flashy or filled with special effects, but Dodge Ram's Super Bowl commercial that featured the late radio broadcaster Paul Harvey's tribute to U.S. farmers might have won the hearts and minds of viewers Sunday night. The two-minute spot featured a more
ABC News (blog) ( 2/4/2013 12:15:10 PM -08:00 )

The Whitewashing of the American Farmer: Dodge Ram Super Bowl Ad Edition
The Whitewashing of the American Farmer: Dodge Ram Super Bowl Ad Edition. By Alexis C. Madrigal. Tweet Feb 4 2013, 1:04 PM ET Comment. Maybe God did make farmers, but why'd Dodge only show us the white ones? Dodge Ram turned heads with its more
The Atlantic ( 2/4/2013 10:04:43 AM -08:00 )

'God Made A Farmer' And The Super Bowl Made Him A Star
It may not have been as dramatic as the stadium blackout that halted play for more than a half-hour, or as extravagant as Beyonce's halftime show. But for many viewers of Super Bowl XLVII, one of the standout moments was a deceptively simple ad for the more
NPR (blog) ( 2/4/2013 9:47:30 AM -08:00 )

Who was Paul Harvey, the voice in the 'So God Made a Farmer' Ram ad?
Younger people watching Sunday's Super Bowl probably didn't recognize the voice giving the “So God Made a Farmer” voice-over to the Ram truck commercial. Older people recognized the deep voice of Paul Harvey immediately. Harvey was a popular radio more
Detroit Free Press ( 2/4/2013 8:51:23 AM -08:00 )

Super Bowl 'Farmer' Commercial Explained: Where Ram's 'God Made A Farmer
One of the most memorable commercials of the 2013 Super Bowl was Ram Trucks' "Farmer," a simple slideshow of photographs accompanied by a stirring tribute to America's farmers that featured the recurring phrase, "So God made a farmer." It turns out the more
Huffington Post ( 2/4/2013 8:42:47 AM -08:00 )

Dodge Ram commercial takes cues from YouTube video
CommentsComments(1)Comments(). |. Email. E-mail. |. Print. If it ain't broke, don't fix it. Chrysler's inspirational video for its new Dodge Ram truck took many of its cues from a little-known YouTube video produced by in 2011, according to a Slate more
Houston Chronicle (blog) ( 2/4/2013 8:32:54 AM -08:00 )

Dodge 'farmer' ad wins pundit praise
If there was one ad that seemed to spark the greatest sense of Americana among some politicos, it was Dodge's commercial that used audio from the late conservative radio broadcaster Paul Harvey. The ad, which was an antidote to the more high-tech more
Politico ( 2/4/2013 7:16:22 AM -08:00 )

Ram resurrects Paul Harvey's 'So God Made a Farmer,' in Super Bowl ad
Talk about contrasts. There were no pretty women, comedians, babies, barking dogs or monkeys in Chrysler's second Super Bowl commercial for Ram pickups. Instead, Chrysler resurrected Paul Harvey's “So God Made a Farmer,” an ode to the hard work and more
Detroit Free Press ( 2/4/2013 6:37:15 AM -08:00 )

'God Made A Farmer' Super Bowl Ad: Paul Harvey Speech In Chrysler's Ram
While most Super Bowl advertisers went with some combination of silly and sexy in hopes of winning over viewers, Chrysler struck a far more poignant vibe with its "So God Made A Farmer" ad. Ostensibly promoting its line of Ram pickup trucks, Chrysler's more
Huffington Post ( 2/4/2013 6:32:37 AM -08:00 )

What Inspired Chrysler's Ram Truck Super Bowl Ad 'So God Made a Farmer'
What Inspired ChryslerChrysler Group LLC said its Ram truck unit's Super Bowl ad called “Farmer” was inspired by the late radio host Paul Harvey's “So God Made a Farmer” speech that for decades has been a soundtrack for farmers and their families. To make the spot, the truck more
Wall Street Journal (blog) ( 2/4/2013 2:09:58 AM -08:00 )

Automakers raise their game for Super Bowl XLVII ads
Chrysler pulled off not one, but two Super Bowl surprises this year with separate 2-minute ads, starring Oprah Winfrey embracing the military in a commercial for Jeep as well as Paul Harvey's ode to farmers called "So God Made a Farmer," in a commercial for more
Detroit Free Press ( 2/3/2013 10:39:10 PM -08:00 )

What was the best Super Bowl ad? This one. About farmers. With the voice of
What was the Super Bowl ad that stopped you in your tracks? What was the one that sent a chill up your spine? What was the one you wanted to see again the instant it was over? It was this one, of course. Paul Harvey, talking about farmers: more
Entertainment Weekly ( 2/3/2013 7:24:25 PM -08:00 )

The Best Super Bowl Ad So Far Was Based on a YouTube Video
The most striking Super Bowl ad in what has been, so far, a pretty disappointing year for Super Bowl ads, is a commercial for Dodge that aired late in the game. Over a series of still photos of farms, farmers, and farm equipment, the commercial played a talk by more
Slate Magazine (blog) ( 2/3/2013 7:18:50 PM -08:00 )