NewsPlurk
United States News & Search Aggregator

 

Monday, February 4, 2013

Tech companies run memorable commercials during Super Bowl XLVII

TiVo's tracking of its users' behavior tells it that the senior citizens having a very junior time of it was the most engaging Super Bowl ad. Second was that Doritos goat. Chris Matyszczyk. by Chris Matyszczyk. February 4, 2013 9:02 AM PST. Nosotros somos more
CNET (blog) ( 2/4/2013 9:06:52 AM -08:00 )

Watch the Super Bowl commercials: best and worst
Super Bowl commercials are a game-within-a-game, that rare chance for advertisers to compete in front of 110 million-plus viewers huddled around the TV. Opportunities like this don't come along often -- or cheaply, at a reported average of $3.8 million for 30 more
Chicago Sun-Times (blog) ( 2/4/2013 9:00:21 AM -08:00 )

Record Nielsen overnight rating for Super Bowl; Clydesdale ad wins Ad Meter
Record Nielsen overnight rating for Super Bowl; Clydesdale ad wins Ad Meter poll, Ram's “Farmer” leads social media buzz. Monday, February 4, 2013. Comment. Comments. |. Email. E-mail. |. Print. Jacoby Jones' kickoff return for a touchdown was one of the more
Houston Chronicle (blog) ( 2/4/2013 8:51:02 AM -08:00 )

Tech companies run memorable commercials during Super Bowl XLVII
There were only a handful of tech-related commercials that ran during the broadcast of Super Bowl XLVII, but for better or worse they were memorable. Head and shoulders above its peers was GoDaddy's "Perfect Match" commercial, featuring company more
Los Angeles Times ( 2/4/2013 8:49:48 AM -08:00 )

Chrysler, Taco Bell Win Among Super Bowl Commercials
Oprah Winfrey and a wrinkly senior named Bernie Goldblatt helped Chrysler and Taco Bell win the advertising battle at Super Bowl XLVII Sunday night amid a power outage at the New Orleans Superdome that interrupted the game. Chrysler Group LLC. more
Wall Street Journal ( 2/4/2013 8:40:54 AM -08:00 )

Super Bowl Ads: Winners And Losers
Some people enjoy the Super Bowl commercials more than the football game. Host Michel Martin and Tampa Bay Times media critic Eric Deggans run through the best and worst ads; from senior citizens making late night trips to Taco Bell to nerds getting more
NPR ( 2/4/2013 8:37:59 AM -08:00 )

Your Favorite Super Bowl Ad Is...
Your Favorite Super Bowl Ad Is... TiVo rated the most engaging ads of the Super Bowl ads based on their viewer metrics. TiVo senior vice president Tara Maitra discusses advertising trends on Markets Hub. Up Next. Top News. PROGRAMS. Super Bowl Ads more
Wall Street Journal (India) ( 2/4/2013 8:34:04 AM -08:00 )

The best and worst commercials of the 2013 Super Bowl
Which advertiser won the laughs and viewers in between the action on the field? Watch the Super Bowl's best commercials this year below. Did we miss one you liked? Tell us in the comments. Taco Bell: When some octogenarians bust out of their retirement more
Washington Post (blog) ( 2/4/2013 8:21:58 AM -08:00 )

Super Bowl Ads Roundup: The Best and Buzziest Commercials of the Night
Super Bowl Ads Roundup: The Best and Buzziest Commercials of the NightThe Feb. 3 Super Bowl was chock full of big events -- from Jennifer Hudson's tear-jerking performance with the Sandy Hook Elementary choir, to Beyonce's uber-fierce halftime show (and subsequent stadium blackout), to the Baltimore Ravens' narrow win more
Us Magazine ( 2/4/2013 8:18:32 AM -08:00 )

Costly Super Bowl Ads Pay Publicity Dividend
At about $3.8 million for a 30-second spot, an ad on this year's Super Bowl was easily the most expensive ad buy on television. For marketers, though, buying a spot during the big game may be the most efficient media play on Madison Avenue. That's only more
Wall Street Journal ( 2/4/2013 8:00:45 AM -08:00 )

Super Bowl Commercials Slammed By Critics: 'Disappointing,' 'Lame'
"Lackluster, "disappointing" and "lame" — those were some of the words that critics used to describe the ads that aired during the Super Bowl on Sunday. It's not the reaction that any advertiser want to hear, especially not when thirty seconds of airtime cost more
Huffington Post ( 2/4/2013 7:58:14 AM -08:00 )

Glance: 10 Super Bowl Ads That Stood Out
In a nail biter, the Baltimore Ravens topped the San Francisco 49ers during the Super Bowl XLVII, during which a half-hour long blackout added to the drama. But in between plays there were 10 ads that stood out. Here are the ads that will be the buzz around more
ABC News ( 2/4/2013 7:53:10 AM -08:00 )

Super Bowl ads: The best and worst, including Samsung, Chrysler, Taco Bell
Super Bowl ads: The best and worst, including Samsung, Chrysler, Taco BellWe came. We saw. We got kind of grossed out. Thank you (Not) Go Daddy for making our Super Bowl ad viewing experience a uniquely unpleasant one. Beyond that (and Beyonce that) -- in the rush of ads that fill every Super Bowl viewer's experience when more
Newsday ( 2/4/2013 7:37:35 AM -08:00 )

Morning links: 'Nosotros somos jovenes'
. • Baltimore won the Super Bowl 34-31, but who won the Super Bowl commercials game? Among the best: the Taco Bell ad with the Spanish version of “We Are Young.” Among the worst: Anything by Go Daddy. (Could it have been anyone else?) [The Early more
Washington Post (blog) ( 2/4/2013 7:28:24 AM -08:00 )

Super Bowl 2013 commercials: Watch Budweiser's Clydesdale heartwarmer
For the first time in years, the Super Bowl took place at a time of relative national calm, unlike the air of uncertainty during last year's game, when America stood at an economic and political crossroads. The game featured some 55 commercials that cost 40 more
Detroit Free Press ( 2/4/2013 6:41:45 AM -08:00 )

The Super Bowl ads were pretty bad
Presidential campaign spots aside, we don't usually cover advertising. But if there was ever an occasion to do so, it's the morning after the Super Bowl. The advertising fell flat this year. The spots that were supposed to be funny were tin-eared; the spots that more
Politico (blog) ( 2/4/2013 6:41:13 AM -08:00 )

TiVo's Annual Super Bowl Commercial Report: Taco Bell Ad Was Lights Out
SAN JOSE, CA, Feb 04, 2013 (MARKETWIRE via COMTEX) -- TiVo Research and Analytics, Inc. (TRA), a wholly-owned subsidiary of TiVo Inc. (NASDAQ:TIVO) , the creator of and leader in advanced television services including digital video recorders more
MarketWatch (press release) ( 2/4/2013 5:33:36 AM -08:00 )

SUPER BOWL XLVII ADS The world was watching: Check out the super-special
Over in Americaland last night, it was the biggest night of the year in the TV adverts' calendar, even if they were occasionally interrupted by some “hut hut hut”-ing. Not exactly the Six Nations, is it? Still, American Football does sell stuff very, very well. Viewers more
Mirror.co.uk ( 2/4/2013 4:40:39 AM -08:00 )

The Cultural Impact of Super Bowl Commercials: From '1984′ to Mini Darth Vader
Each year the Super Bowl means two things: the ultimate face-off of the two best professional football teams of the season, and the ultimate chance for car companies, movie studios, tech companies, and snack entities to spend money to make money. more
Wired ( 2/4/2013 3:35:18 AM -08:00 )

The 5 best Super Bowl commercials of 2013
The Ravens won the game, but which advertiser won the laughs and viewers in between the action on the field? Watch the Super Bowl's best commercials this year below. Did we miss one you liked? Tell us in the comments. Taco Bell: When some more
Washington Post (blog) ( 2/4/2013 3:04:05 AM -08:00 )